About

I immediately started shooting professionally after moving to Coachella Valley, back in the year 2000 to work as a free-lance photographer for The Desert Sun Newspaper, The Press-Enterprise Newspaper, Season in the Sun (formerly 111 Magazine), and Palm Springs Life Magazine. I also became the first official photographer for The Greater Palms Spring Pride, which I continued through five incredible years.

Throughout this time I have met wonderful people throughout this valley as well as been given the opportunity to meet and photograph many famous and infamous personalities through the many events, galas, and fundraisers that I covered, as well as many of the Hollywood A-list who attend the Palm Springs International Film Festival.

My approach to photography is always knowing, always being aware that my ability with a camera, my “eye”, gives me the opportunity to hand every person I work with an incredible gift. The gift of a moment. A moment special to them, be it a wedding, the christening of a child, a performance, an award, or a kiss from a beloved pet. All these moments woven with love, and trusted to my care, to document for future generations.

Loretta Vlach Zimmer, Photographer

Girlfriend Factor
“Women Capturing Life”
Award Recipient 2022